4 December 2020
Repsol Scooter: The #1 Product Line in Scooter Oil & Lubricant Business
As the fourth largest motorcycle market in the world, Vietnam is currently seen as a fertile ground for motor oil and lubricants. Among them, Repsol Scooter - Repsol's line of scooter motor oil, is highly favored and brings significant profits to dealers.
To better understand the advantages and profitability of this type of oil, follow the article from Huynh Chau!
>> Read more:
Repsol in general and Repsol Scooter in particular are very popular in Vietnam.
1. The motorcycle market in Vietnam
Vietnam is currently a significant market in Asia, attracting attention from many motorcycle manufacturers. Currently, there are over 45 million registered motorcycles in our country. According to a report from the Vietnam Association of Motorcycle Manufacturers (VAMM), in 2019, Vietnam consumed over 3.27 million products. In the first nine months of 2020, despite the significant impact of the Covid-19 pandemic, the number of motorcycles sold in Vietnam remained relatively high at 2.07 million units.
Moreover, experts have noted a trend among consumers shifting from manual bikes to premium scooters and sports motorcycles. Some of the currently favored brands include Honda, Yamaha, Piaggio, Suzuki, and SYM.
Vietnam ranks as the fourth-largest motorcycle market in the world.
With an average consumption of about 3-4 liters of oil per year per motorcycle, Vietnam's market needs a supply of 135-180 million liters of motorcycle oil annually. This reality has opened up numerous business opportunities for lubricants in Vietnam, especially for scooter oils.
2. What type of oil do Vietnamese consumers prefer?
2.1 Branded oil
To avoid purchasing low-quality, unbranded oils, many Vietnamese consumers choose to buy genuine oils from large brands such as: Repsol oil, Motul, Amsoil…
>> Read more: Top 5 reasons to choose Repsol oil
Vietnamese consumers often prefer motor oils from well-known brands.
2.2 Reasonable price
Consumers today not only focus on low prices; they also care about product quality. Therefore, instead of settling for low-quality oils at low prices, they are willing to pay more for safe and effective motor oil. The average price range acceptable to most Vietnamese consumers is around 100,000 VNĐ – 400,000 VNĐ.
2.3 Easy to purchase and replace
Convenience is also a significant factor for consumers. They often choose popular
Huynh Chau Oil Importer & Distributor