Huynh Chau's Secrets to Successful Oil and Lubricant Business

The lubricant business has never been an easy field. With 36 million motorcycles (2019 data) and 2.7 million new registrations each year, the Vietnamese lubricant market is experiencing remarkable growth. However, this surge in demand brings with it strong competition and significant brand and retail store attrition.

In this context, Huỳnh Châu has continued to develop and has gradually become one of the leading motorcycle lubricant distributors in Vietnam. With a network of hundreds of dealerships nationwide, what is the secret to Huỳnh Châu's success?

1. Focus on Quality

To achieve the accomplishments seen today, Huỳnh Châu has always prioritized product quality throughout its 18 years of operation. All lubricant products from Huỳnh Châu are 100% officially imported from major brands, adhering to storage and transportation guidelines.

Customers can find the most famous lubricant lines here, including Amsoil, Repsol, Essenza, Grand Oil, Maxplus, Motul, Castrol, Shell, Top 1, Fuchs, Pennzoil, Mobil, and more. Recently, Huỳnh Châu officially became the distributor of Repsol in the Vietnamese market.

Not only at the main store, but all members of Huỳnh Châu's motorcycle lubricant distribution system adhere to a unified principle: only selling 100% genuine products and advising customers on the most suitable lubricant for their vehicles.

All products at Huỳnh Châu are sourced from major brands and are 100% officially imported.

2. Dedicated Sales Policy

While many businesses are preoccupied with the question of whether the lubricant business is profitable, Huỳnh Châu always places the interests of customers and dealers first with a dedicated sales policy. Following the motto “Customer Success – Our Success,” becoming a dealer of Huỳnh Châu grants you:

• Attractive discounts on regular purchases.
• Price policies that ensure price competitiveness for customers compared to the market.
• Transparent debt principles in contracts.
• Effective development support policies: market development support, PR - Marketing, technical support - business solutions, etc.

Understanding that the success of a system is based on the success of each dealer, Huỳnh Châu always seeks to create the best conditions for dealers to enhance their competitiveness in the market.

Huỳnh Châu Lubricants always prioritizes the interests of its customers.

3. Understanding the Market

According to data from the Vietnam Petroleum Association in 2018, the domestic lubricant industry in Vietnam has an average growth rate of 4 - 6% per year. Ac