AMSOIL 2025 Summary: Latest Events, Products & Technologies

Let's take a look back at the important news, events, and products from AMSOIL in 2025. (AMSOIL 2025 Summary).

Protection you demand. Performance you deserve.™

We have introduced a new slogan: "Protection you demand. Performance you deserve." This slogan is built on AMSOIL's mission and core values, clearly conveying to customers what they can expect when choosing AMSOIL.

AMSOIL Partners with Freedom Factory

New Upgrades Enhance AMSOIL Digital Experience

AMSOIL.com and AMSOIL.ca have been upgraded with various improvements to provide the best experience for customers. Enhancements include a redesigned homepage, personalization across the AMSOIL website, a refreshed AMSOIL Locator dealer search tool, a new license plate look-up, auto-fill search functionality, third-party login with Google* and Apple*, multi-factor authentication, and a delivery date estimate feature.

MyAMSOILGarage™ Rebranded and Redesigned

MyAMSOILGarage has been updated with a new name, numerous new features, and a completely new interface. MyAMSOILGarage is now called MyGarage, adding quick reorder and buy-back functions, which allow adding products from previous orders to the cart with just one click. This platform offers periodic maintenance reminders, options for custom vehicles, a convenient search function for users with multiple vehicles in their MyGarage account, the ability to restore deleted vehicles, and quick reordering of products for specific components like transmissions and differentials. MyGarage is completely free.

New AMSOIL Mobile App

The new AMSOIL mobile app is designed to bring the entire AMSOIL experience to your fingertips. With many innovative features, the app helps customers shop smarter and faster, manage vehicle maintenance easily, and stay updated on the latest promotions and maintenance tips. Users can even receive product suggestions by scanning their license plates or VIN with their phone’s camera. The app is available on iOS* and Android*.

New Interactive Commercial Equipment Pages

We have developed several new interactive commercial equipment pages on the AMSOIL website (Shop for Business > For Your Commercial Equipment: Learn More > Is the AMSOIL Commercial Program Right for Your Business?). These pages are designed to fully showcase the AMSOIL product line for excavators/outdoor contractors, construction contractors, landscaping businesses, lawn care, regional fleets, and agriculture.

Proven Powersports Performance

We tested AMSOIL Synthetic ATV/UTV Dual-Clutch Transmission Fluid on the Can-Am* Maverick R* UTV and AMS